通信行业业务方案书模版.doc8

目录
1 摘要 ......................................................................2
2 业务 ......................................................................2
2.1 服务描述 ......................................................................2
2.2 系统结构 ......................................................................2
2.3 功能及特征 ......................................................................2
2.4 业务设计和开发 ......................................................................2
2.5 业务测试 ......................................................................3
3 市场调研和分析 ......................................................................3
3.1 用户 ......................................................................3
3.2 市场大小和趋势 ......................................................................3
3.3 竞争和竞争优势 ......................................................................3
3.4 估计市场份额和收入 ......................................................................4
3.5 市场评估计划 ......................................................................4
4 价格及经济分析 ......................................................................4
4.1 产品价格 ......................................................................4
4.2 收益分析 ......................................................................4
4.3 利润潜力和持续期 ......................................................................4
5 营销计划 ......................................................................5
5.1 总营销计划 ......................................................................5
5.2 产品和品牌策略 ......................................................................5
5.2 定价策略 ......................................................................5
5.3 广告和促销 ......................................................................5
5.4 服务策略 ......................................................................5
6 知识产权及其他法律问题 ......................................................................6
6.1 内容及其来源 ......................................................................6
6.2 所有权问题 ......................................................................6
6.3 许可 ......................................................................6
7 协作及联盟 ......................................................................6
8 管理、财务及风险 ......................................................................6
8.1 管理组织 ......................................................................6
8.2 财务计划 ......................................................................6
8.3 风险 ......................................................................6
9 合作方式及要求 ......................................................................7
10 参考 ......................................................................7

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