国际营销培训课件(英文版)(ppt 24页)

国际营销培训课件(英文版)内容提要：
Chapter Learning Objectives：
The importance of history and geography in the understanding of international markets
The effects of history on a country’s culture
How culture interprets events through its own eyes
How the United States moved west and how this more affected attitudes
The effect of geographic diversity on economic profiles of a country
Why markets need to be responsive to geography of a country
Economic effects of controlling population growth versus aging population
Communications are an integral part of international commerce

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